Adswise LTD is a digital marketing and marketing technology agency providing services including paid advertising, search engine optimisation, website and landing page development, Google Business Profile optimisation, CRM systems, marketing automation, content marketing and related services.

For the purposes of UK data protection law, Adswise LTD is the data controller where we determine how and why your personal information is processed.

Depending on how you interact with Adswise, we may collect information including:

• Your name
• Business name
• Email address
• Telephone number
• Website URL
• Information about your business, marketing requirements or enquiry
• Appointment or consultation details
• Communications between you and Adswise
• Information submitted through forms, chat, SMS, WhatsApp or other communication channels
• Technical information such as IP address, browser type, device information and website activity
• Marketing and advertising interaction data
• Information necessary for us to provide services to our clients

You are not required to provide all of this information simply to browse our website.

We may collect personal information when you:

• Complete a form on our website
• Request a marketing review, audit, consultation or strategy call
• Contact us by telephone, email, SMS, WhatsApp, social media or web chat
• Book an appointment
• Become an Adswise client
• Interact with our advertising or marketing
• Subscribe to communications from us
• Use or interact with our website

We may also receive limited information from third-party platforms, advertising platforms, referral partners, publicly available business sources or services that you use to communicate with us.

We may use your personal information to:

• Respond to enquiries and requests
• Arrange strategy calls, consultations and appointments
• Understand your business and marketing requirements
• Prepare proposals, audits or recommendations
• Provide and manage our services
• Communicate with existing and prospective clients
• Operate our CRM and follow-up systems
• Send service-related communications
• Improve our website, advertising and customer experience
• Measure the effectiveness of our marketing
• Maintain business, accounting and administrative records
• Protect our systems and prevent misuse
• Comply with legal and regulatory requirements

Where permitted by law, we may also send relevant marketing communications about Adswise services. You can opt out of marketing communications at any time.

Depending on the circumstances, we process personal information using one or more appropriate lawful bases.

Where applicable, we may contact you about Adswise services, opportunities or information that we believe may be relevant to your business.

We will only send electronic marketing where we have an appropriate lawful basis and will comply with applicable UK electronic marketing requirements.

You can unsubscribe or object to direct marketing at any time by using the unsubscribe option provided in a communication or by contacting us at [email protected].

We do not sell your personal information.

We may share information with trusted service providers where reasonably necessary to operate our business and provide our services. These may include providers of:

• CRM and marketing automation systems
• Website and hosting services
• Email, SMS and communication platforms
• Advertising and analytics platforms
• Payment and accounting services
• Appointment and calendar systems
• Cloud storage and software services
• Professional advisers or contractors supporting our business

Where we process information on behalf of one of our clients, the client may be the data controller for that information.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

Some technology and service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are used as required by applicable data protection law. These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining business records and meeting legal, accounting or regulatory requirements.

Retention periods vary depending on the type of information, our relationship with you, the reason it was collected and any applicable legal requirements.

When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

Our website may use cookies and similar technologies to operate the website, understand how visitors use it, measure performance and support advertising and marketing activities.

Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may require your consent.

Where required, you can accept, reject or manage non-essential cookies through our cookie controls.

We may use advertising and analytics services such as Google and Meta technologies to understand website performance, measure advertising results and improve our campaigns.

Depending on your cookie choices and the technology being used, these services may collect information about your device and interactions with our website.

Where consent is legally required for these technologies, they should not be activated until the appropriate consent has been obtained.

Depending on the circumstances and applicable law, you may have the right to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain processing, including direct marketing
• Request transfer of certain information
• Withdraw consent where processing relies on consent
• Raise a concern about how your information is being used

Not every right applies in every circumstance. To exercise your rights, contact [email protected].

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Our website may contain links to websites or services operated by third parties.

Adswise is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any external service you visit.

Our website and services are intended for businesses and are not directed at children.

We do not knowingly seek to collect personal information from children through our business marketing services.

If you have a concern about how Adswise uses your personal information, please contact us first at [email protected].

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

The latest version will be published on this page with the updated date shown above.