Last Updated: Sept 2025
1. Introduction
AdsWise Ltd (“AdsWise”, “we”, “us”, “our”), registered in the United Kingdom, is committed to respecting and protecting your personal data and privacy. This Privacy Policy sets out how we collect, use, store, and share personal data when you use our website (adswise.co.uk), interact with our services, or communicate with us.
2. Data We Collect
Information you provide directly: name, email address, phone number, company name, and other information when you fill forms, book consultations, use chatbots, or otherwise contact us.
Automatically collected information: IP address, browser type, device type, pages visited, time spent, referral sources, cookies and tracking technologies.
Third‑party sources: Data from tools such as Google Analytics, Google Ads, Meta (Facebook/Instagram), Calendly, email platforms, and other integrations needed to deliver our services.
3. Purposes of Data Use
We use your personal data to:
Respond to enquiries, provide consultations, send confirmations.
Deliver our marketing services including campaign management, ads optimisation, chatbot automation, and email flows.
Personalise communications, including updates or newsletters (only if you have consented).
Monitor, analyse, and improve our products, services, website, and customer experience.
Fulfil legal and regulatory obligations, manage payments, handle fraud prevention.
4. Legal Bases (GDPR & UK Data Protection Law)
We rely on one or more of the following lawful bases to process your personal data:
Consent — for example, for marketing emails, non‑essential cookies or tracking.
Contractual necessity — when you request a service or purchase from us.
Legitimate interests — for business analysis, improvement of services, security, and fraud prevention.
Legal obligation — compliance with UK laws, tax, accounting, etc.
5. Data Sharing & Recipients
We may share your data with:
Our service providers and partners (e.g. hosting, analytics, ad platforms, email or messaging platforms) who assist us in delivering our services.
Legal or regulatory authorities where required by law, or to protect rights, safety or property.
Any transferee in the event of business sale or merger, subject to confidentiality and legal safeguards.
6. International Data Transfers
If we transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place in accordance with UK GDPR and the Data Protection Act 2018.
7. Data Retention
General enquiries/contact form data: retained for up to 12 months unless you request deletion.
Analytics/tracking logs: typically retained for 26 months or per tool’s policies.
Client data/account records: kept for 6 years for legal and accounting obligations.
Marketing consent records: retained until consent is withdrawn.
8. Your Rights
You have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request erasure of data (“right to be forgotten”), under certain conditions.
Object to or restrict processing where lawful.
Request data portability.
Withdraw your consent at any time (e.g. unsubscribe from marketing communications).
Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been breached.
9. Cookies & Tracking
We use cookies and similar technologies to facilitate site functionality, analytics, and advertising. A cookie consent banner will be shown on first visit to allow you to accept or reject non‑essential cookies. You can manage or block cookies through your browser settings.
10. Security
We implement reasonable technical and organisational measures to protect data from unauthorised access, loss or alteration. While no method is 100% secure, we adhere to industry best practices.
11. Contact Information
For any queries, or to exercise your rights above:
Email: info@adswise.co.uk